Before you dive into the visuals, it’s important to establish your brand’s positioning. The Positioning Statement Kit helps you clearly articulate your brand’s value, target audience, and competitive advantage. This statement will serve as the foundation for all your creative decisions, ensuring that every visual element aligns with your brand’s core message.
A logo is the face of your brand. It’s the first thing people see and what they remember. The Logo Ideation Board helps you explore different logo styles, from minimalist to intricate, to find one that fits your brand’s identity. It’s not just about design—it’s about ensuring your logo reflects your brand’s essence and values. This tool helps you brainstorm, sketch, and refine ideas until you land on the perfect symbol for your brand.
This kit helps you define the specific visual style your brand will embrace. Will your brand be bold and vibrant, minimalist and clean, or playful and artistic? The Style Characteristics Kit walks you through the process of selecting key characteristics that will guide your overall design approach. From typography and iconography to graphic elements and textures, this tool helps you create a style guide that is distinct and cohesive.
Colors speak volumes about your brand. The Colour Selection Kit provides you with over 90 curated color palettes and guidelines to help you choose colors that align with your brand’s personality and resonate with your audience. From primary to accent colors, this kit ensures that every shade supports your brand’s message and evokes the right emotional response. You’ll also learn about color psychology and how to use it to your advantage in branding.
A brand’s style is more than just aesthetics—it’s how people recognize, remember, and connect with your business. This final part of the Brand Strategy Workshop is where your brand’s personality and mission take visual form. Whether you’re naming your company, designing a logo, or choosing a color palette, these decisions shape how the world sees your brand.
Part 4: Style helps you create a visual identity that is distinct, consistent, and memorable, whether you’re a startup building your brand from the ground up or an established organization looking to refresh your look.
Your brand’s style is the visual representation of everything you’ve worked on in the previous sessions. It’s the combination of your brand’s personality, mission, and values made tangible through design. Whether someone sees your logo, a social media post, or your product packaging, they should immediately recognize your brand.
Part 4 focuses on turning your strategic thinking into a visual identity that speaks to your audience and sets you apart from the competition. A well-designed brand style builds trust, creates emotional connections, and ensures consistency across all touchpoints.
Part 4 is for startups establishing their visual identity, businesses looking to refresh their branding, and creative teams seeking guidance on crafting a memorable, consistent brand style. It’s perfect for anyone who wants to ensure their brand not only looks great but is strategically aligned with their goals and values.
By the end of Brand Strategy Workshop Part 4: Style, you’ll have a complete visual identity package—from your brand’s name to its logo, style guidelines, and color palette.
