Your brand’s personality is what sets you apart. It’s not just what you say, but how you say it, how you behave, and how your audience feels when they interact with you. In Part 3 of the Brand Strategy Workshop, we’ll dive deep into shaping a personality that reflects your brand’s essence and makes it stand out in a crowded market.

Whether your brand is playful and lighthearted, authoritative and professional, or somewhere in between, this session equips you with the tools to define and fine-tune your brand’s persona. By the end of this workshop, your brand’s personality will feel like a real character—relatable, trustworthy, and unforgettable.

Here’s what you’ll get in Part 3:

1. Brand Personality Kit
   Your brand is more than just a logo or a product—it has a personality! The Brand Personality Kit includes over 30 adjective cards to help you brainstorm and narrow down the key traits that define your brand’s persona. Use the ‘ARE/ARE NOT’ sheet to clearly differentiate who your brand is and isn’t, ensuring consistency in your messaging and actions.
2. Brand Archetype Cards
   What kind of brand are you? A hero? A magician? An explorer? The Brand Archetype Cards are based on 12 universal archetypes that tap into the collective unconscious of your audience. Each card provides a snapshot of the archetype’s traits, goals, fears, and brand messaging, along with globally recognizable examples. Use these cards to align your brand with an archetype that best reflects your mission and values.
3. Tone of Voice Kit
   A brand’s tone of voice is how it speaks to the world. With the Tone of Voice Kit, you’ll define the tone that resonates with your audience, whether that’s casual, professional, funny, or serious. The kit includes preset adjective cards and blank cards for customization, allowing you to find a tone that’s as unique as your brand.
4. Brand Pillars Kit
   Brand pillars are the core principles that support everything your brand does. These foundational elements serve as the backbone of your brand’s messaging and identity. The Brand Pillars Kit helps you establish these key pillars, ensuring that every piece of content, communication, and decision aligns with your brand’s personality.

Why is Part 3 Important?

Your brand’s personality shapes how customers perceive you and whether they feel a connection with your company. Defining this personality isn’t just about picking a few adjectives—it’s about making sure your audience sees you as consistent, authentic, and relatable.

This session will help you articulate:

• Who your brand is (and isn’t).
• What your brand archetype is and how it connects to your audience.
• The tone of voice your brand uses to speak authentically.
• The core pillars that support your brand’s overall identity.

Who Is This For?

Part 3 is for companies looking to create a distinct, consistent, and relatable brand personality that their audience can connect with. Ideal for startups establishing their voice and for established businesses refining how they present themselves to the world.