Brand Strategy Workshop 1: The Company

Set your brand on a strong foundation. Part 1 of our Brand Strategy Workshop focuses on goal prioritization, company identity, and competitive analysis to sharpen your strategic focus.

KES 2,250

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Introduction

In Brand Strategy Workshop Part 1, you’ll uncover the core of your brand and align your team’s efforts. We help you prioritize goals, define your company’s essence, and map your competitive landscape. Using powerful tools like the Golden Circle Model and Competitive Landscape Matrix, this session sets the stage for a focused and competitive brand strategy.

How it works

Find the
toolkit you need

Buy the toolkit

Receive links via e-mail

Use toolkit on Canva
or print printable versions

Buy Now

How it works

Find the
toolkit you need

Buy the toolkit

Receive links via e-mail

Use toolkit on Canva
or print printable versions

Buy Now

About this kit

This is the first step to creating a brand that is not only clear but strategically competitive. In this workshop, we equip you with the tools to identify and define your company’s mission, purpose, and position in the market. Whether you’re a new startup or an established company looking for clarity, this session will provide you with practical insights and frameworks to take your brand to the next level.

Here’s what you’ll get in Part 1:

Goal Prioritization Planner
Start by identifying what truly matters. This planner helps you sort through the noise and rank your most important objectives. Whether it’s revenue growth, customer acquisition, or product innovation, this tool will give you a clear direction by showing what to focus on first.
Company in a Nutshell Board
The board serves as a clear, concise summary of your brand’s identity. This tool will guide you through the process of simplifying your company’s story—highlighting the core values, mission, and purpose that make your brand stand out. This board is perfect for aligning your internal team and for external communication.
The Golden Circle Model
Based on Simon Sinek’s powerful framework, this tool will help you define your “Why,” “How,” and “What.” The Golden Circle is an excellent way to communicate your brand’s purpose clearly and compellingly, both internally and externally. Your “Why” is what drives your company, and getting clarity on this will empower your messaging and business strategy.
Competitive Landscape Matrix
Understanding your competition is crucial for any business. The Competitive Landscape Matrix allows you to map out your competitors, evaluate their strengths and weaknesses, and identify opportunities in the market. This tool gives you a strategic edge by ensuring you know where you stand and how to differentiate your brand.

Why is Part 1 Important?

This workshop is not just about theory—it’s about getting clear, actionable insights to drive your brand forward. By the end of Part 1, you’ll have:

A prioritized list of goals to guide your strategy.
A succinct summary of your brand’s core identity and values.
A clear understanding of your company’s purpose with the Golden Circle Model.
A detailed analysis of your competitive landscape to help you carve out your unique market position.

Who Is This For?

Part 1 is ideal for entrepreneurs, marketers, and team leaders who are serious about setting a strong foundation for their brand. It’s perfect for startups in need of clarity and businesses looking to refine their strategy in a competitive market. Whether you’re building a new brand or rethinking your current one, this session will provide the tools and insights to succeed.

How to use this toolkit

Get started today with Brand Strategy Workshop Part 1: The Company and ensure your brand is built on a foundation that drives success!

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